Performance Metrics
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Email Marketing Performance Benchmarks, Mexico
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Email Marketing Performance Metrics, Mexico

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
25.53%
25.37%
24.47%
23.90%
22.61%
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Click-to-open rate
14.37%
11.94%
12.31%
11.35%
9.85%
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Click rate
3.67%
3.03%
3.01%
2.71%
2.23%
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Unsubscribe rate
0.11%
0.15%
0.14%
0.13%
0.12%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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