Performance Metrics
Overall
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Email Marketing Performance Metrics, Singapore
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 21.63% | 17.42% | 18.60% | 14.22% | 11.89% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 15.26% | 14.76% | 17.98% | 16.98% | 17.64% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 3.30% | 2.57% | 3.34% | 2.41% | 2.10% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.15% | 0.16% | 0.17% | 0.13% | 0.11% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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