Performance Metrics
Overall
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Email Marketing Performance Metrics, Vietnam
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 43.93% | 34.69% | 30.11% | 25.41% | 24.98% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 13.84% | 12.46% | 12.80% | 12.74% | 10.96% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 6.08% | 4.32% | 3.85% | 3.24% | 2.74% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.14% | 0.16% | 0.14% | 0.09% | 0.09% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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