Performance Metrics
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Email Marketing Performance Benchmarks, Russia
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Email Marketing Performance Metrics, Russia

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
27.99%
32.46%
27.32%
24.77%
23.95%
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Click-to-open rate
21.55%
20.23%
21.69%
24.15%
23.84%
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Click rate
6.03%
6.57%
5.93%
5.98%
5.71%
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Unsubscribe rate
0.26%
0.24%
0.27%
0.34%
0.35%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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