Performance Metrics
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Email Marketing Performance Metrics, Russia
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 27.99% | 32.46% | 27.32% | 24.77% | 23.95% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 21.55% | 20.23% | 21.69% | 24.15% | 23.84% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 6.03% | 6.57% | 5.93% | 5.98% | 5.71% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.26% | 0.24% | 0.27% | 0.34% | 0.35% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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