Performance Metrics
Email Marketing Performance Benchmarks, Netherlands
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Email Marketing Performance Metrics, Netherlands
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 42.11% | 43.37% | 42.82% | 42.65% | 35.34% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 18.53% | 17.54% | 19.54% | 17.24% | 17.27% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 7.80% | 7.61% | 8.37% | 7.35% | 6.10% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.41% | 0.45% | 0.53% | 0.40% | 0.34% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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