Performance Metrics
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Email Marketing Performance Benchmarks, Netherlands
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Email Marketing Performance Metrics, Netherlands

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
42.11%
43.37%
42.82%
42.65%
35.34%
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Click-to-open rate
18.53%
17.54%
19.54%
17.24%
17.27%
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Click rate
7.80%
7.61%
8.37%
7.35%
6.10%
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Unsubscribe rate
0.41%
0.45%
0.53%
0.40%
0.34%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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