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United StatesEmail Marketing Performance Benchmarks, Netherlands
Performance Metrics
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Email Marketing Performance Metrics, Netherlands

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
42.11%
43.37%
42.82%
42.65%
35.34%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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