Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More
Deliverability Metrics
Collection Picker Arrow
Collections Picker Arrow

Email Marketing Deliverability Metrics, Netherlands

TimeframeQ2 2018Q1 2019Q2 2019Q3 2019Q4 2019
Inbox placement rate
Maximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Return PathMay 2023 

Note: represents activity on the Return Path platform, broader industry metrics may vary

Additional Note: missing rate = percentage of messages sent that are blocked at the gateway and never even make it to the spam filter; spam rate = percentage of messages sent that are delivered to the spam folder; inbox placement rate = percentage of messages sent that are delivered to the inbox

Methodology: Data is from the annual Return Path "Deliverability Benchmark Report." Data is based on more than 2 billion commercial emails sent from 17,000 commercial senders to 2 million consumer panelists worldwide on AOL, Google, Microsoft and Yahoo during each quarter. Return Path is an email solutions platform.

Become a Client
Powerful data and analysis on nearly every digital topic.