Performance Metrics
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Email Marketing Performance Metrics, South America
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 25.02% | 25.46% | 26.59% | 24.88% | 23.06% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 13.85% | 14.28% | 14.83% | 14.06% | 14.12% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 3.46% | 3.64% | 3.94% | 3.50% | 3.26% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.17% | 0.17% | 0.17% | 0.15% | 0.15% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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