Performance Metrics
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Email Marketing Performance Metrics, US
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 19.99% | 20.54% | 21.43% | 18.89% | 18.39% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 15.37% | 16.24% | 16.32% | 16.85% | 15.11% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 3.07% | 3.33% | 3.50% | 3.18% | 2.78% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.21% | 0.23% | 0.24% | 0.19% | 0.18% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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