Performance Metrics
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Email Marketing Performance Metrics, US

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
19.99%
20.54%
21.43%
18.89%
18.39%
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Click-to-open rate
15.37%
16.24%
16.32%
16.85%
15.11%
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Click rate
3.07%
3.33%
3.50%
3.18%
2.78%
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Unsubscribe rate
0.21%
0.23%
0.24%
0.19%
0.18%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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