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United StatesEmail Marketing Performance Benchmarks, US
Bounce Rates
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Overall
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Performance Metrics
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Deliverability Metrics
by Industry
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Bounce Rates
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Click Rates
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Click-to-Open Rates
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Open Rates
by Day of Week
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Email Bounce Rates, by Industry, US

Timeframe2019
Advertising & marketing agenciesMaximum of two rows can be charted.
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Agriculture, forestry, fishing & huntingMaximum of two rows can be charted.
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Automotive & aerospaceMaximum of two rows can be charted.
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Construction, contracting & manufacturingMaximum of two rows can be charted.
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Consumer packaged goodsMaximum of two rows can be charted.
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EducationMaximum of two rows can be charted.
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Engineering, architecture & designMaximum of two rows can be charted.
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Financial servicesMaximum of two rows can be charted.
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Food & beverageMaximum of two rows can be charted.
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GovernmentMaximum of two rows can be charted.
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Healthcare servicesMaximum of two rows can be charted.
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IT/tech/software servicesMaximum of two rows can be charted.
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Logistics & wholesaleMaximum of two rows can be charted.
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Media, entertainment & publishingMaximum of two rows can be charted.
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NonprofitMaximum of two rows can be charted.
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OtherMaximum of two rows can be charted.
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Professional servicesMaximum of two rows can be charted.
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Real estate, design & construction activitiesMaximum of two rows can be charted.
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RetailMaximum of two rows can be charted.
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Travel, hospitality & leisureMaximum of two rows can be charted.
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UnknownMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: Campaign Monitor

Note: represents email campaigns by Campaign Monitor clients based in the UK, broader industry metrics may vary

Additional Note: bounce rate is an email that could not be delivered due to sever or spam issues

Methodology: Data is from the annual Campaign Monitor reports titled "UK Email Marketing Benchmarks: By Day and Industry." Data is based on over 30 billion emails sent globally each year. These campaigns were sent by Campaign Monitor customers across 171 countries to subscribers all around the world.

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