Click-to-Open Rates
by Day of Week
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Email Click-to-Open Rates, by Industry, US
| Timeframe | 2019 | |||
|---|---|---|---|---|
| Advertising & marketing agencies | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| Construction, contracting & manufacturing | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| Consumer packaged goods | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| Government | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| IT/tech/software services | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| Media, entertainment & publishing | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| Nonprofit | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| Professional services | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| Retail | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
Source: Campaign Monitor, January 2020
Note: represents email campaigns by Campaign Monitor clients based in the UK, broader industry metrics may vary
Additional Note: click-to-open rate is the percentage of email viewers who click on a link or image within an email
Methodology: Data is from the annual Campaign Monitor reports titled "UK Email Marketing Benchmarks: By Day and Industry." Data is based on over 30 billion emails sent globally each year. These campaigns were sent by Campaign Monitor customers across 171 countries to subscribers all around the world.
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