Email Soft Bounce Rates, by Industry, Worldwide

TimeframeJan 2016Jan 2017Mar 2018Sep 2019
Agriculture & food servicesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Architecture & constructionMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Arts & artistsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Beauty & personal careMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Business & financeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Computers & electronicsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
ConstructionMaximum of two rows can be charted.
Deselect another chart icon to add this one.
ConsultingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Creative services/agencyMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Daily deals/e-couponsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
EcommerceMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Education & trainingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Entertainment & eventsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GamblingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GamesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GovernmentMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Health & fitnessMaximum of two rows can be charted.
Deselect another chart icon to add this one.
HobbiesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Home & gardenMaximum of two rows can be charted.
Deselect another chart icon to add this one.
InsuranceMaximum of two rows can be charted.
Deselect another chart icon to add this one.
LegalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
ManufacturingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Marketing & advertisingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Media & publishingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Medical, dental, & healthcareMaximum of two rows can be charted.
Deselect another chart icon to add this one.
MobileMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Music & musiciansMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Non-profitMaximum of two rows can be charted.
Deselect another chart icon to add this one.
OtherMaximum of two rows can be charted.
Deselect another chart icon to add this one.
PharmaceuticalsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Photo & videoMaximum of two rows can be charted.
Deselect another chart icon to add this one.
PoliticsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Professional servicesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Public relationsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Real estateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Recruitment & staffingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
ReligionMaximum of two rows can be charted.
Deselect another chart icon to add this one.
RestaurantMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Restaurant & venueMaximum of two rows can be charted.
Deselect another chart icon to add this one.
RetailMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Social networks & online communitiesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Software & web appMaximum of two rows can be charted.
Deselect another chart icon to add this one.
SportsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TelecommunicationsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Travel & transportationMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Vitamin supplementsMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: MailChimp

Note: represents activity among MailChimp clients, broader industry metrics may vary

Additional Note: soft bounce rate: percentage of emails that could not be delivered due to a temporary reason, such as mailbox is full, recipient email server is down or offline, or email message is too large

Methodology: Data is from monthly MailChimp studies as cited in company blog. Data is based on analysis of hundreds of millions of emails where campaign tracking was activated, and where users reported their industry. Clients of MailChimp range from small businesses to Fortune 500 companies. All campaigns tracked were sent to at least 1,000 subscribers. MailChimp is an email marketing platform.

Become a Client
Powerful data and analysis on nearly every digital topic.