Unsubscribe Rates
by Email Client
by Industry
by Day of Week
by Time of Day
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Email Unsubscribe Rates, by Industry, Worldwide
| Timeframe | Jan 2016 | Jan 2017 | Mar 2018 | Sep 2019 | |||
|---|---|---|---|---|---|---|---|
| Agriculture & food services | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Architecture & construction | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Arts & artists | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Beauty & personal care | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Business & finance | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Computers & electronics | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Construction | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Consulting | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Creative services/agency | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Daily deals/e-coupons | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Ecommerce | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Education & training | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Entertainment & events | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Gambling | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Games | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Government | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Health & fitness | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Hobbies | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Home & garden | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Insurance | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Legal | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Manufacturing | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Marketing & advertising | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Media & publishing | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Medical, dental, & healthcare | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Mobile | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Music & musicians | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Non-profit | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Other | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Pharmaceuticals | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Photo & video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Politics | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Professional services | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Public relations | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Real estate | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Recruitment & staffing | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Religion | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Restaurant | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Restaurant & venue | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Retail | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Social networks & online communities | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Software & web app | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Sports | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Telecommunications | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Travel & transportation | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Vitamin supplements | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
Source: MailChimp, October 2019
Note:Â represents activity among MailChimp clients, broader industry metrics may vary
Additional Note:Â unsubscribe rate: percentage of subscribers lost as a result of users unsubscribing from the mailing (unique unsubscribers / emails delivered)
Methodology:Â Data is from monthly MailChimp studies as cited in company blog. Data is based on analysis of hundreds of millions of emails where campaign tracking was activated, and where users reported their industry. Clients of MailChimp range from small businesses to Fortune 500 companies. All campaigns tracked were sent to at least 1,000 subscribers. MailChimp is an email marketing platform.
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