Performance Metrics
Email Marketing Performance Benchmarks, Worldwide
by Email Client
by Industry
by Day of Week
by Time of Day
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Email Marketing Performance Metrics, Worldwide
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 24.29% | 24.88% | 24.82% | 22.86% | 22.15% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 16.08% | 16.31% | 16.39% | 16.23% | 15.49% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 3.90% | 4.06% | 4.07% | 3.71% | 3.43% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.22% | 0.24% | 0.24% | 0.21% | 0.20% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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