Email Marketing Performance Metrics, Worldwide

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
24.29%
24.88%
24.82%
22.86%
22.15%
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Click-to-open rate
16.08%
16.31%
16.39%
16.23%
15.49%
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Click rate
3.90%
4.06%
4.07%
3.71%
3.43%
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Unsubscribe rate
0.22%
0.24%
0.24%
0.21%
0.20%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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