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United StatesEmail Marketing Performance Benchmarks, Worldwide
Click-to-Open Rates
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Overall
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Performance Metrics
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Deliverability Metrics
by Email Client
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Open Share
by Industry
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Click Rates
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Click-to-Open Rates
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Hard Bounce Rates
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Unique Open Rates
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Soft Bounce Rates
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Unsubscribe Rates
by Day of Week
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Click Rates
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Click-to-Open Rates
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Open Rates
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Send Share
by Time of Day
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Click Rates
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Click-to-Open Rates
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Open Rates
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Email Click-to-Open Rates by Time of Day, Worldwide

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
12 AMMaximum of two rows can be charted.
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1 AMMaximum of two rows can be charted.
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2 AMMaximum of two rows can be charted.
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3 AMMaximum of two rows can be charted.
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4 AMMaximum of two rows can be charted.
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5 AMMaximum of two rows can be charted.
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6 AMMaximum of two rows can be charted.
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7 AMMaximum of two rows can be charted.
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8 AMMaximum of two rows can be charted.
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9 AMMaximum of two rows can be charted.
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10 AMMaximum of two rows can be charted.
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11 AMMaximum of two rows can be charted.
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12 PMMaximum of two rows can be charted.
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1 PMMaximum of two rows can be charted.
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2 PMMaximum of two rows can be charted.
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3 PMMaximum of two rows can be charted.
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4 PMMaximum of two rows can be charted.
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5 PMMaximum of two rows can be charted.
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6 PMMaximum of two rows can be charted.
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7 PMMaximum of two rows can be charted.
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8 PMMaximum of two rows can be charted.
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9 PMMaximum of two rows can be charted.
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10 PMMaximum of two rows can be charted.
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11 PMMaximum of two rows can be charted.
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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