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United StatesRetail Ecommerce Performance Benchmarks, US
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In-Store Retail Performance Metrics
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Conversion Rates
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In-Store Retail Conversion Rate Growth, by Region, US

YoY % change
TimeframeNov 2019Dec 2019Jan 2020Feb 2020Mar 2021
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Source: RetailNext

Note: represents activity among RetailNext clients, broader industry metrics may vary

Additional Note: conversion rate: sales transactions (net of returns) as a percentage of traffic

Methodology: Data is from the series of monthly RetailNext reports titled "Retail Performance Pulse: Year-Over-Year Report." Tens of millions of shopping trips to specialty and large-format retail stores within the continental US were analyzed during each month. Regional analyses include only retail chains with a presence across all regions. RetailNext is an in-store analytics provider.

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