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United StatesRetail Ecommerce Performance Benchmarks, US
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In-Store Retail Performance Metrics
Metrics, by Device
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Average Order Values
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Conversion Rates
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Retail Ecommerce Order Growth, by Device, US

YoY % change
TimeframeQ1 2020Q2 2020Q3 2020Q4 2020Q1 2021
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Methodology: Data is from the April 2021 Salesforce Commerce Cloud report titled "Q1 2021 Shopping Index." Behavioral data from more than 1 billion shoppers (22 billion visits) worldwide interacting with 1,989 sites across 51 countries were analyzed during Q1 2019-Q1 2021. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.

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