Retail Ecommerce Conversion Rates, by Device, US

TimeframeQ4 2019Q1 2020Q2 2020Q3 2020Q4 2020
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Source: Kibo Commerce

Note: represents activity on Kibo's network, broader industry metrics may vary

Additional Note: conversion rates represent purchases; excludes other actions

Methodology: Data is from the February 2021 Kibo Commerce report entitled "Ecommerce Quarterly Benchmarks: Q4 2020." The report analyzes billions of customer sessions across 250+ retailer brands. Kibo Commerce is a cloud-based commerce platform.

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