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Retail Ecommerce Shopping Cart Abandonment Rate, by Device, US
% of total
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Source: Salesforce Commerce Cloud (formerly Demandware), July 2020
Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary
Additional Note: shopping cart abandonment rate = the % of baskets created that did not result in a completed order
Methodology: Data is from the April 2021 Salesforce Commerce Cloud report titled "Q1 2021 Shopping Index." Behavioral data from more than 1 billion shoppers (22 billion visits) worldwide interacting with 1,989 sites across 51 countries were analyzed during Q1 2019-Q1 2021. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.
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