Search Referrals
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Search Marketing Performance Benchmarks, Japan
Share, by Search Engine
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Search Referral Share, by Search Engine, Japan

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Google
75.1%
75.5%
75.1%
74.4%
74.8%
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Yahoo!
21.9%
20.6%
20.1%
19.7%
19.2%
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Bing
2.3%
3.2%
4.1%
5.4%
5.4%
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Baidu
0.3%
0.3%
0.3%
0.2%
0.2%
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Other
0.4%
0.4%
0.4%
0.3%
0.3%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.

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