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Search Marketing Performance Benchmarks, North America
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Google Search Ad Performance Metrics, North America

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
CPC
$1.40
$1.42
$1.29
$1.18
$1.28
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CPM
$37.68
$41.11
$30.29
$28.99
$19.40
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CTR
2.75%
2.88%
2.35%
2.50%
1.55%
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Source: AdStage

Note: represents activity on the AdStage platform, broader industry metrics may vary

Methodology: Data is from the quarterly AdStage "Paid Media Benchmark Report." Data is based on billions of social ad impressions and tens of millions of clicks.

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