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United StatesSearch Marketing Performance Benchmarks, US
Paid Search Spending
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by Search Engine
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Organic Search Visits
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Paid Search Clicks
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Paid Search CPC
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Paid Search Spending
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Search Referrals
by Device
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Organic Search Visits
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Paid Search Ad Spending Growth, by Search Engine, US

YoY % change
TimeframeQ2 2019Q3 2019Q4 2019Q1 2020Q1 2021
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Source: Merkle

Note: represents activity on the Merkle platform, broader industry metrics may vary

Methodology: Data is from the quarterly Merkle reports titled "Digital Marketing Report." Data is based on activity among Merkle clients in North America during each quarter. Clients included have maintained active campaigns over at least 19 months, not changed campaign objectives or product offerings and meet minimum ad spend requirements. Merkle is a performance marketing solutions agency

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