Referral Share
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Social Media Marketing Performance Benchmarks, Japan
by Social Network
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Social Referral Share, by Social Network, Japan

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Twitter
39.4%
20.9%
23.9%
33.0%
44.8%
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Facebook
22.9%
22.9%
21.5%
22.6%
20.5%
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Pinterest
20.0%
31.9%
41.3%
30.9%
17.9%
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YouTube
11.1%
18.8%
9.4%
6.9%
9.9%
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Instagram
4.0%
3.3%
2.2%
4.6%
5.5%
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Tumblr
1.3%
1.0%
0.9%
1.0%
0.7%
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Reddit
0.5%
0.6%
0.5%
0.5%
0.4%
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Other
0.8%
0.6%
0.5%
0.5%
0.3%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.

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