Referral Share
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Social Media Marketing Performance Benchmarks, Canada
by Social Network
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Social Referral Share, by Social Network, Canada

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Facebook
49.9%
54.3%
55.2%
52.4%
47.7%
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Pinterest
35.9%
32.3%
31.1%
21.7%
18.2%
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Twitter
8.3%
7.2%
7.6%
13.8%
18.2%
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Instagram
1.5%
1.8%
2.1%
8.6%
12.6%
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YouTube
1.6%
1.7%
1.5%
1.5%
1.5%
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Tumblr
1.3%
1.4%
1.3%
0.9%
0.8%
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Reddit
1.1%
0.8%
0.6%
0.6%
0.8%
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Other
0.5%
0.5%
0.5%
0.4%
0.3%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.

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