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United StatesMobile Ad Performance Benchmarks, Philippines
Mobile Game App CPI, by Platform & Category
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Mobile Game App Cost per Install (CPI), by Platform & Category, Philippines

TimeframeJan 2019May 2019Aug 2019Dec 2019Mar 2020
Google Play
– ActionMaximum of two rows can be charted.
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– AdventureMaximum of two rows can be charted.
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– Card & diceMaximum of two rows can be charted.
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– CasinoMaximum of two rows can be charted.
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– EducationalMaximum of two rows can be charted.
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– Family & board gamesMaximum of two rows can be charted.
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– MusicMaximum of two rows can be charted.
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– Non-gameMaximum of two rows can be charted.
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– PuzzleMaximum of two rows can be charted.
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– RacingMaximum of two rows can be charted.
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– Role playingMaximum of two rows can be charted.
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– Simulation & real lifeMaximum of two rows can be charted.
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– SportsMaximum of two rows can be charted.
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– StrategyMaximum of two rows can be charted.
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– TriviaMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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iOS
– ActionMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– AdventureMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Card & diceMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– CasinoMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– EducationalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Family & board gamesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MusicMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Non-gameMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– PuzzleMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– RacingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Role playingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Simulation & real lifeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– SportsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– StrategyMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– TriviaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Chartboost

Note: represents activity on the Chartboost network, broader industry metrics may vary

Methodology: Data is from the Chartboost analysis of install app ads served on mobile games worldwide on the Chartboost network each month, which includes 300,000 games, 900 million active users and over 40 billion monthly game sessions. Ad campaigns are conducted on smartphone and tablet devices on iOS, Google Play and Amazon platforms. Chartboost is a mobile games-only ad platform.

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