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United StatesMobile Ad Performance Benchmarks, UK
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Mobile Apps
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Mobile Game App CPI, by Platform & Category
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Mobile Game App Cost per Install (CPI), by Platform, UK

TimeframeJan 2019May 2019Aug 2019Dec 2019Mar 2020
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Source: Chartboost

Note: represents activity on the Chartboost network, broader industry metrics may vary

Methodology: Data is from the Chartboost analysis of install app ads served on mobile games worldwide on the Chartboost network each month, which includes 300,000 games, 900 million active users and over 40 billion monthly game sessions. Ad campaigns are conducted on smartphone and tablet devices on iOS, Google Play and Amazon platforms. Chartboost is a mobile games-only ad platform.

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