Mobile Game App Cost per Install (CPI), by Platform, UK
Timeframe
Jan 2019
May 2019
Aug 2019
Dec 2019
Mar 2020
Amazon
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Source: Chartboost, April 2020
Note: represents activity on the Chartboost network, broader industry metrics may vary
Methodology: Data is from the Chartboost analysis of install app ads served on mobile games worldwide on the Chartboost network each month, which includes 300,000 games, 900 million active users and over 40 billion monthly game sessions. Ad campaigns are conducted on smartphone and tablet devices on iOS, Google Play and Amazon platforms. Chartboost is a mobile games-only ad platform.
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