Mobile Display Ad Performance Metrics, UK

TimeframeQ2 2018Q3 2018Q2 2019Q3 2019Q4 2019
1 sec fully on-screen rateMaximum of two rows can be charted.
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Active page dwell time (seconds)Maximum of two rows can be charted.
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Fully on-screen rate (no time minimum)Maximum of two rows can be charted.
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In-view rateMaximum of two rows can be charted.
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– In-view rate (5+ sec)Maximum of two rows can be charted.
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– In-view rate (10+ sec)Maximum of two rows can be charted.
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– In-view rate (15+ sec)Maximum of two rows can be charted.
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– In-view rate (30+ sec)Maximum of two rows can be charted.
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– In-view rate (60+ sec)Maximum of two rows can be charted.
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In-view time (seconds)Maximum of two rows can be charted.
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Scroll rateMaximum of two rows can be charted.
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