Source: Moat, October 2019
Note: represents activity on the Moat Analytics platform, broader industry metrics may vary
Additional Note: in-view time: the length of time an ad has been active and in-view (50% of an ad was in-view for at least one continuous second)
Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.