Mobile Game App CPI, by Platform
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Mobile Game App Cost per Install (CPI), by Platform, China
| Timeframe | Jan 2019 | May 2019 | Aug 2019 | Dec 2019 | Mar 2020 | |||
|---|---|---|---|---|---|---|---|---|
| Amazon | $0.38 | $0.11 | $0.25 | $0.25 | N/A | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Google Play | $0.22 | $1.41 | $0.15 | $0.25 | $0.27 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| iOS | $0.98 | $1.06 | $0.72 | $0.65 | $0.51 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Chartboost, April 2020
Note: represents activity on the Chartboost network, broader industry metrics may vary
Methodology: Data is from the Chartboost analysis of install app ads served on mobile games worldwide on the Chartboost network each month, which includes 300,000 games, 900 million active users and over 40 billion monthly game sessions. Ad campaigns are conducted on smartphone and tablet devices on iOS, Google Play and Amazon platforms. Chartboost is a mobile games-only ad platform.
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