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United StatesMobile Ad Performance Benchmarks, Asia-Pacific
Referral Share, by Social Network
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Mobile Apps
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Retention Rates
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Retention Rates
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Retention Rates
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Retention Rates, by Platform
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In-View Times, by Ad Size
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In-View Rates, by Country
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In-View Times, by Country
Mobile Search
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Referral Share, by Search Engine
Mobile Social
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Referral Share, by Social Network
Mobile Video
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Overall Performance Metrics
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Completion Rates, by Country
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Mobile Social Referral Share, by Social Network, Asia

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
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Source: StatCounter

Note: includes mobile phone and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.

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