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Mobile App 30-Day Retention Rates, by Acquisition Type, Middle East & Africa
| Timeframe | Q4 2018 | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Organic | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Paid | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: Adjust, February 2020
Note: represents activity on Adjust's platform, broader industry metrics may vary
Additional Note: retention rate = percentage of users that are still using an app 30 days after install
Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.
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