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United StatesMobile Ad Performance Benchmarks, Europe
In-View Rates, by Country
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Mobile Video Ad Played In-View Rates, by Country, Europe

TimeframeQ2 2018Q3 2018Q2 2019Q3 2019Q4 2019
AustriaMaximum of two rows can be charted.
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BelgiumMaximum of two rows can be charted.
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Czech RepublicMaximum of two rows can be charted.
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DenmarkMaximum of two rows can be charted.
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FinlandMaximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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GreeceMaximum of two rows can be charted.
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HungaryMaximum of two rows can be charted.
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IrelandMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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NetherlandsMaximum of two rows can be charted.
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NorwayMaximum of two rows can be charted.
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PolandMaximum of two rows can be charted.
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PortugalMaximum of two rows can be charted.
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RomaniaMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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SwedenMaximum of two rows can be charted.
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SwitzerlandMaximum of two rows can be charted.
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TurkeyMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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EuropeMaximum of two rows can be charted.
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Source: Moat

Note: represents activity on the Moat Analytics platform, broader industry metrics may vary

Additional Note: played in-view rate: the average percentage of the video that users watched (in-view time divided by average ad duration)

Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.

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