Retention Rates
Mobile Ad Performance Benchmarks, Europe
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Mobile App Retention Rates, by Days After Install, Europe
| Timeframe | Q4 2018 | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Day 1 | 19.74% | 20.52% | 20.33% | 19.78% | 18.86% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Day 7 | 11.02% | 11.09% | 10.68% | 10.40% | 10.24% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Day 14 | 8.47% | 8.62% | 8.19% | 7.93% | 7.91% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Day 28 | 6.63% | 6.66% | 6.22% | 6.05% | 6.16% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Adjust, February 2020
Note: represents activity on Adjust's platform, broader industry metrics may vary
Additional Note: retention rate = percentage of users that are still using an app for a certain number of days after install
Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.
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