Retention Rates
Mobile Ad Performance Benchmarks, South America
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Mobile App Retention Rates, by Days After Install, Latin America
| Timeframe | Q4 2018 | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Day 1 | 18.49% | 18.49% | 18.96% | 18.71% | 16.41% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Day 7 | 9.25% | 9.35% | 9.15% | 8.93% | 8.07% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Day 14 | 6.90% | 7.09% | 6.77% | 6.48% | 6.00% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Day 28 | 5.08% | 5.31% | 4.94% | 4.62% | 4.47% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Adjust, February 2020
Note: represents activity on Adjust's platform, broader industry metrics may vary
Additional Note: retention rate = percentage of users that are still using an app for a certain number of days after install
Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.
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