Mobile App Retention Rates, by Days After Install, Latin America

TimeframeQ4 2018Q1 2019Q2 2019Q3 2019Q4 2019
Day 1
18.49%
18.49%
18.96%
18.71%
16.41%
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Day 7
9.25%
9.35%
9.15%
8.93%
8.07%
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Day 14
6.90%
7.09%
6.77%
6.48%
6.00%
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Day 28
5.08%
5.31%
4.94%
4.62%
4.47%
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Source: Adjust

Note: represents activity on Adjust's platform, broader industry metrics may vary

Additional Note: retention rate = percentage of users that are still using an app for a certain number of days after install

Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.

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