Mobile App 30-Day Retention Rates, by App Category, Latin America

TimeframeQ4 2018Q1 2019Q2 2019Q3 2019Q4 2019
Business & financeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
EntertainmentMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GamingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Health & fitnessMaximum of two rows can be charted.
Deselect another chart icon to add this one.
SocialMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TravelMaximum of two rows can be charted.
Deselect another chart icon to add this one.
UtilitiesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Adjust

Note: represents activity on Adjust's platform, broader industry metrics may vary

Additional Note: retention rate = percentage of users that are still using an app 30 days after install

Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.

Become a Client
Powerful data and analysis on nearly every digital topic.