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United StatesMobile Ad Performance Benchmarks, South America
In-View Rates, by Country
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Mobile Apps
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Retention Rates
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Retention Rates
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Retention Rates
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Retention Rates, by Platform
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Sessions per User
Mobile Display
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South America Performance Metrics
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South America In-View Rates, by Ad Size
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South America In-View Times, by Ad Size
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In-View Rates, by Country
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In-View Times, by Country
Mobile Search
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Referral Share, by Search Engine
Mobile Social
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Referral Share, by Social Network
Mobile Video
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South America Performance Metrics
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Completion Rates, by Country
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In-View Times, by Country
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Played In-View Rates, by Country
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Mobile Display Ad In-View Rates, by Country, South America

TimeframeQ2 2018Q3 2018Q2 2019Q3 2019Q4 2019
ArgentinaMaximum of two rows can be charted.
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BrazilMaximum of two rows can be charted.
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ChileMaximum of two rows can be charted.
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ColombiaMaximum of two rows can be charted.
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PeruMaximum of two rows can be charted.
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South AmericaMaximum of two rows can be charted.
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Source: Moat

Note: represents activity on the Moat Analytics platform, broader industry metrics may vary

Additional Note: In-view rate: percentage of impressions where at least 50% of an ad was in-view for at least one continuous second

Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.

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