Mobile Video Ad Played In-View Rates, by Country, South America

TimeframeQ2 2018Q3 2018Q2 2019Q3 2019Q4 2019
ArgentinaMaximum of two rows can be charted.
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BrazilMaximum of two rows can be charted.
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ChileMaximum of two rows can be charted.
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ColombiaMaximum of two rows can be charted.
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PeruMaximum of two rows can be charted.
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South AmericaMaximum of two rows can be charted.
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Source: Moat

Note: represents activity on the Moat Analytics platform, broader industry metrics may vary

Additional Note: played in-view rate: the average percentage of the video that users watched (in-view time divided by average ad duration)

Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.

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