Mobile Video Ad Performance Metrics, US

TimeframeQ2 2018Q3 2018Q2 2019Q3 2019Q4 2019
On-screen rateMaximum of two rows can be charted.
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In-view time (seconds)Maximum of two rows can be charted.
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1 second in-view rateMaximum of two rows can be charted.
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2 second in-view rateMaximum of two rows can be charted.
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3 second in-view rateMaximum of two rows can be charted.
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5 second in-view rateMaximum of two rows can be charted.
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Fully on-screen rate (no time minimum)Maximum of two rows can be charted.
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1 second fully on-screen rateMaximum of two rows can be charted.
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3 second fully on-screen rateMaximum of two rows can be charted.
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Audible & visible on complete rateMaximum of two rows can be charted.
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Completion quality rateMaximum of two rows can be charted.
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Completion rateMaximum of two rows can be charted.
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Played in-view rateMaximum of two rows can be charted.
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