Mobile Verizon Media Search Ad Revenues
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US Mobile Verizon Media Search Ad Revenues
| Timeframe | 2017 | 2018 | 2019 | 2020 | |||
|---|---|---|---|---|---|---|---|
| Mobile Verizon Media search ad revenues (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % of total mobile search ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
Source: eMarketer, October 2022
Note: Verizon Media includes ad revenues for AOL, Millennial Media and Yahoo; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; includes advertising on search engines, search apps and carrier portals; includes ad spending on tablets
Additional Note: All numbers are eMarketer estimates
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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