Worldwide Meta Ad Revenues

Timeframe20202021202220232024
Meta ad revenues (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total digital ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: paid advertising only; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes Facebook and Instagram ad revenues; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes spending by marketers that goes toward developing or maintaining a Facebook and/or Instagram presence; excludes revenues reported under Meta’s Reality Labs segment

Additional Note: 2018 numbers come from company reports. All other numbers are eMarketer estimates.

Methodology: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes Facebook and Instagram advertising revenues; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes revenues reported under Meta's Facebook Reality Labs segment.

Comparative Estimates from Additional Sources:

Meta ad revenues, Worldwide, billions

Sources2018201920202021202220232024
eMarketer,October 2022
Deutsche Bank,February 2017
J.P. Morgan,July 2018
UBS,February 2017
Needham & Co.,July 2018
Nomura Securities,February 2017
JMP Securities,July 2018
Cowen and Company,July 2018
Raymond James,July 2018
Credit Suisse,February 2017
Wells Fargo,July 2018

Meta ad revenue growth, Worldwide

Sources2018201920202021202220232024
eMarketer,October 2022
Deutsche Bank,February 2017
J.P. Morgan,July 2018
UBS,February 2017
Nomura Securities,February 2017
JMP Securities,July 2018
Cowen and Company,July 2018
Raymond James,July 2018
Credit Suisse,February 2017
Needham & Co.,July 2018
Wells Fargo,July 2018
Become a Client
Powerful data and analysis on nearly every digital topic.