Worldwide LinkedIn Ad Revenues

Timeframe20202021202220232024
LinkedIn ad revenues (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: Exchange Rate; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; figures represent revenue from LinkedIn's Marketing Solutions business segment and job posting classifieds ad revenue from Talent Solutions; data after 2015 is included in Microsoft's ad revenue numbers

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

LinkedIn ad revenues, Worldwide, billions

Sources2018201920202021202220232024
eMarketer,October 2022
Credit Suisse,February 2016
J.P. Morgan,February 2016
Cowen and Company,February 2016
Nomura Securities,February 2016

LinkedIn ad revenue growth, Worldwide

Sources2018201920202021202220232024
eMarketer,October 2022
Credit Suisse,February 2016
J.P. Morgan,February 2016
Cowen and Company,February 2016
Nomura Securities,February 2016
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