Worldwide Oath Ad Revenues

Timeframe20162017201820192020
Oath ad revenues (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: Exchange Rate; includes AOL and Millennial Media ad revenues; data from 2017 forward includes Yahoo ad revenues; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data; includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media, search ads (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals) and video (including advertising that appears before, during or afterDigital video content in a video player). All numbers are eMarketer estimates. Oath includes ad revenues for AOL, Millennial Media and Yahoo. Data for 2017-2019 includes ad revenue from Yahoo.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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