Mobile Oath Ad Revenues
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Worldwide Mobile Oath* Ad Revenues
| Timeframe | 2017 | 2018 | 2019 | 2020 | |||
|---|---|---|---|---|---|---|---|
| Mobile Oath ad revenues (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % of total mobile ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
Source: eMarketer, October 2022
Note: Exchange Rate; *Oath includes ad revenues for AOL, Millennial Media and Yahoo; includes Yahoo ad revenues; includes classifieds, display (banners and other, rich media and video), email, lead generation, messaging-based and search advertising; includes ad spending on tablets; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; based on company reports
Additional Note: Display data includes banners and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets, rich media and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising. Search data includes advertising on search engines, search apps and carrier portals. Messaging data includes ad placements in SMS, MMS and peer-to-peer messaging. Video includes advertising that appears before, during or after digital video content in a video player. These figures represent net mobile advertising revenues after companies pay traffic acquisition costs to partner sites. Revenues for publishers (such as Pandora, Facebook or Twitter) may come from inventory purchased via ad networks. All numbers are eMarketer estimates. Oath data for 2017-2019 includes ad revenue from Yahoo.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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