Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: product sales made through amazon.com or international Amazon platforms (browser or app) where a third-party seller is the merchant of record that assumes legal ownership of the inventory prior to changing hands with the consumer
Additional Note: A third-party seller uses Amazon as a marketplace to sell directly to consumers. Amazon takes a referral fee from each sale, along with other fulfillment-related fees such as storage and shipping.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.