Industries Overview
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Learn More →Amazon Direct Sales
Ad Revenues
Retail Ecommerce
Prime Day
Households
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Worldwide Amazon Direct Sales
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Amazon direct sales (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total Amazon retail ecommerce sales | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: product sales made through amazon.com or international Amazon platforms (browser or app) where Amazon is the merchant of record that assumes legal ownership of the inventory prior to changing hands with the consumer
Additional Note: Amazon direct sales include products from first-party sellers that sell inventory directly to Amazon, which then sells it to the end consumer.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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