Worldwide Amazon Prime Households and Penetration

Timeframe20222023202420252026
Amazon Prime households (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Source: eMarketer

Note: households with a paid membership to Amazon Prime, where at least one person of any age in the household signs in to the account at least once during the calendar year

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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