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Amazon Prime Day Sales
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Worldwide Amazon Prime Day Sales

Timeframe20182019202020212022
Amazon Prime Day sales (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Source: eMarketer

Note: represents the gross value of products or services sold on Amazon.com (browser or app) during the Amazon Prime Day sales event, regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales

Additional Note: The Amazon Prime Day sales event may occur on a different day each year and the duration may vary.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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