Worldwide Twitter Ad Revenues

Timeframe20202021202220232024
Twitter ad revenues (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: Exchange Rate; paid advertising only; excludes spending by marketers that goes toward developing or maintaining a Twitter presence; net ad revenues after company pays traffic acquisition costs (TAC) to partner sites; ad spending on tablets is included; excludes SMS, MMS and P2P messaging-based advertising; data for 2014 is based on company reports

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Twitter ad revenues, Worldwide, billions

Sources2018201920202021202220232024
eMarketer,October 2022
J.P. Morgan,July 2018
Nomura Securities,February 2016
JMP Securities,August 2018
Cowen and Company,July 2018

Twitter ad revenue growth, Worldwide

Sources2018201920202021202220232024
eMarketer,October 2022
J.P. Morgan,July 2018
Nomura Securities,February 2016
JMP Securities,August 2018
Cowen and Company,July 2018
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