China Alibaba Retail Ecommerce Sales

Timeframe20192020202120222023
Alibaba retail ecommerce sales (trillions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total retail ecommerce salesMaximum of two rows can be charted.
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Source: eMarketer

Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; excludes Hong Kong

Additional Note: Estimates include gross merchandise value (GMV) figures from AliExpress Global, Taobao Marketplace, and Tmall for the calendar year. Tmall Global figures are excluded.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

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