Source: eMarketer, December 2022 - May 2023
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; excludes Hong Kong
Additional Note: Estimates include gross merchandise value (GMV) figures from AliExpress Global, Taobao Marketplace, and Tmall for the calendar year. Tmall Global figures are excluded.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.