China Alibaba Ecommerce Channel Ad Revenues

Timeframe20202021202220232024
Alibaba ecommerce channel ad revenues (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of ecommerce channel ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: excludes Hong Kong

Additional Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes off-site advertising bought through Alibaba.

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

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